Video #1: First Principles

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“Using a standard Camera Profile limits you to working with someone else’s idea of what YOUR photograph should look like.  Using your Real RAW Custom Camera Profile is like cooking from scratch.  I don’t know about you, but I’d rather have homemade any day!”

-Jim Welninski

What others are saying:

After completing your Real Raw tutorials and webinars I have not used any profiles but my camera’s Real Raw profiles.


I think I am just beginning to see the value of a linear camera profile with no curve adjustments....What I like most about your Real RAW approach is that the colors are not over-saturated like they are when using a camera/Adobe profile.


I appreciate you so much. Your raw openness is inspiring. And your!


I downloaded you Raw course today, went through the videos and all’s I can say is WOW!!...I took the same image into ACR and starting with the Real Raw file I made and applying your advice on editing I was able to get very close to my vision.


I cannot thank you enough. The new possibilities that you have opened up are terrific and very inspiring.


Included in this course!

Hours of Fully Interactive Learning

LIVE Online Webinar Classes

Hours of LIVE Online Education

Comprehensive Educational Videos

Hours of Video Instruction

Follow Along Work Files

Reference Tools

Color Wheels

Customizable Gamut Masks

Color Analysis Action Set

LUTs and 3DLC Presets

Default Reference Gradient

The 6 Principles PDF

Fully Interactive Color Harmony Builder

Plus, more fun and learning than you could pack into a college course!

Reclaim Your Stolen Data!

This course is the result of my frustration with one particular photograph. It was an awesome shot and I knew the dynamic range was there because I could see it when moving the exposure slider back and forth. But I couldn’t squeeze all of the tones into the frame at the same time. Either highlights were lost or shadows were lost. It was maddening because I could see that the tones were there!

I’m betting that this has happened to you.

Real RAW  came out of three years of work and research and is the answer to this problem. My quest to save one photograph transformed my photography completely.

What you’re going to learn how to do in this course is going to have the same effect on you. Once you see how much light you can actually squeeze out of your RAW file, you’ll be shooting in situations that you would have avoided before.

I want you to have the same freedom that I have, so I’m not going to sell you a profile. I’m going to teach you how to make your own so that you can do it forever, no matter what camera you use. You’ll also find a whole new world to discover when you start pairing the use of LUTs with what you learn in this course.

This course is designed to enlarge you as both an artist and a technician. There’s a word for what happens when these two things come together. That word is MASTERY.

The training wheels are off!

Video 1: What’s The Big Deal?

Explaining the concept.

Analyzing and measuring your current Camera Profiles.

Comparing existing Camera Profiles with the Real RAW Profile. 

Video 2: Building The Base Profile

Working with the Adobe DNG Editor.

Building your own Custom Profile.

Complete demonstration and explanation.

Video 3: Building The Creative Profile

The difference between Presets and Profiles.

Deploying your new Custom Profile.

Stacking your new Profile with LUTs for more power.

Video 4: Building Your Edit From Scratch

A new editing strategy!

Test driving Creative Profiles.

Using multiple Profiles during the edit.

Video 5: Building Is Done, Let’s Play!

Going further at the RAW stage.

Examining noise reduction.

Exploring endless creative possibilities!

Webinar 1: 11/11/2020 @2pm CST

LIVE Q&A for technical questions.

Creative jumpstart (time allowing).

Webinar 2: 11/19/2020 @2pm CST

Exploring multiple creative approaches.

Leveraging Photoshop.

Webinar 3: 11/25/2020 @2pm CST

Continued creative discussion and Q&A.

YOUR photographs showcased!

What is Real RAW?

Will the webinars be recorded?


Each webinar will be recorded and you will receive a download link via email the following day.

How many LUTs do I get with the course?

40 LUTs come with the course but the entire packages of an additional 47 LUTs are available for purchase at a discount!

How do I get access to the LUTs not included in the course?

 You will be presented with an offer at the checkout page for the Real Raw Launch Special LUT Bundle package at a discounted price.

9 hours of content?! What else is included?
  • 5 videos with almost 3 hours of content
  • 3 two hour live webinars
  • 40 Custom Fine Art LUTs 
  • 2 practice images

PLUS a brand new experience with your existing photos!

Program Requirements

You will learn how to create custom Digital Camera Profiles (.dcp) to be used in the following applications:

  • Adobe Lightroom Classic CC 7.3 or higher
  • Adobe Lightroom CC 1.3 or higher
  • Adobe Camera RAW 10.3 or higher 

The Adobe CS suite DOES NOT support this feature. 

You will receive the LUTs as .cube files. These files can be used in other applications such as Capture One, etc… to create camera profiles. Please see documentation specific to your application for more information. 

This is a HUGE Download!

Please be patient, this is large download at 1.5 Gigabytes.  All of the videos were recorded at 1080p HD, While it is a rather large download, it is being hosted on Amazon S3′s reliable server.  It is highly recommended that you use one of the following browsers to download the file:

  • Internet Explorer
  • Chrome
  • Safari
  • Mozilla FireFox

We were all on training wheels and we didn’t even know it!

It’s time to take the training wheels off!